全媒体时代电视媒体的融合发展策略

The Integration and Development Strategy of TV Media in the All-Media Era

在现代媒体技术迅猛发展的强劲支持下,全媒体时代的大幕已经开启。电视作为传统媒体,其生存的内外部环境都发生了巨大改变,面临着更为严峻的挑战。在这一背景下,电视媒体应积极顺应和把握融合发展的大趋势,努力探求在全媒体时代获得良性竞争和有机融合的有效途径,为自身赢得更为广阔的发展空间。

With the strong support of the rapid development of modern media technology,the curtain has opened in the era of the whole media.As an established media,the internal and external environment of TV s existence has changed greatly,and it is facing more severe pressure and challenges.In this context,the television media should actively conform to and grasp the general trend of integration and development,and strive to find an effective way to obtain healthy competition and organic integration in the whole media era,so as to win a broader growth space for itself.