基于形态、内容以及理念的电视节目创新方法

Innovative methods of TV show based on form,content and idea

节目是电视媒体竞争的根本,电视节目形态、内容创新成为传媒获得核心竞争力的重要手段。本文从形态、内容及理念视角探讨电视节目的创新,以期在市场化运作中,通过创新使传媒获得持续竞争优势。

This article discusses the innovation of TV programs from the perspective of form,content and concept,with a view to gaining a sustainable competitive advantage through innovation in the market-oriented operation.Programs are the foundation of TV media competition.TV program form and content innovation has become an important means for the media to gain core competitiveness.This article emphasizes the media s independent innovation consciousness.The innovation method advocates independent innovation.