媒介融合语境下的电视新闻传播方法研究

Research onthe Communication Methods of TV News in the Context of Media Convergence

基于新媒体势潮的不断冲击,使得传统媒体的生存环境十分严峻,也改变了媒介生态环境。传统媒体以往所占据的垄断地位早已被打破,受众需要拥有更大的话语空间。在媒介融合的语境下,电视新闻节目应该进行相应的革新,深入研究电视新闻传播路径。本文分析媒介融合对信息传播造成的影响,提出电视新闻传播的具体路径,将新闻传播所具备的独特优势发挥出来,为电视新闻提供动力。

With the continuous development of new media,the survival environment of traditional media is very severe,which also changes the media ecological environment..The monopoly of traditional media has been broken,and the audience needs to have more discourse space.In the context of media convergence,TV news programs should also carry out corresponding innovations and make in-depth research on the transmission path of TV news.This paper will take the influence of media convergence on information transmission as the perspective and briefly analyze the transmission path of TV news.