电视节目短视频化的融合传播路径探究

Research onthe Fusion Transmission Path of Short Video of Television Programs

新时期,在互联网不断普及应用的背景下,移动视频的消费门槛也在不断降级,许多行业都在借助移动短视频的风口走向转型与革新。本文主要以电视节目短视频化为研究对象,提出电视节目短视频化融合传播的创新路径,以期为新时代电视节目融合传播提供思考和借鉴。

In the new era,under the background of the continuous popularization and application of the Internet,the consumption threshold of mobile video is also constantly degraded,many industries turn to transformation and innovation with the help of mobile short video.This paper mainly took the short video of TV programs as the research object,and put forward the innovative path of the short video integrated communication of TV programs,in order to provide thinking and reference for the integrated communication of TV programs in the new era.