旅游企业服务创新影响因素研究

The Determinant of Service innovation of Tourism Enterprises

基于服务创新对旅游企业发展的重要意义,文章通过德尔菲法确定影响旅游企业服务创新的各个因素,然后利用层次分析法构建旅游企业服务创新的AHP评价模型,通过相关数据分析,得出产品创新,技术创新,员工培训与管理及营销创新对旅游企业服务创新影响程度较大,据此提出旅游企业服务创新发展的重点和怎样进行服务创新,以期对当代旅游企业的发展提供借鉴。

Based on the importance of service innovation to the development of the tourism enterprises,this article adopt the Delphi method to estimate the determinant of service innovation of tourist enterprise,and then use analytic hierarchy process(AHP)to construct the AHP evaluation model of service innovation of the tourism enterprise.The result show that Product innovation,Technical innovation,Staff training and management,Marketing innovation have a great influence on service innovation of tourism enterprises.This paper puts forward the key points of service innovation of tourism enterprises and strategies about service innovation to provide reference for the development of contemporary tourism enterprises.