面向社会问题的公共图书馆推广服务品牌调查

Survey on Programming Services Brand for Public Libraries Oriented to Social Problems

[目的/意义]品牌服务建设是现代图书馆发展的必由之路。从社会问题角度开展公共图书馆推广服务品牌建设有利于更准确把握用户需求,提升公共图书馆的社会责任。[方法/过程]研究采用内容分析法对中国31所省级公共图书馆网站的146项推广服务品牌开展调查,分析上述服务品牌中关注社会问题的类型、实践对象及载体形式。[结果/结论]促进面向社会问题的推广服务品牌建设,建议加强社会责任与服务品牌实践有机结合,重视品牌长期维护管理,立足特色发挥资源优势。

[Purpose/Significance]Brand service construction is the only way for the development of modern libraries.The development of public library programming services brand oriented to social problems is conducive to more accurately grasping the needs of users and improving the social responsibility of public libraries.[Method/Process]This article uses content analysis to investigate 146 brand services for the websites of 31 provincial public libraries in China,and analyzes the types of social issues,practice objects,and carrier forms of the above brand services.[Results/Conclusions]Promoting development of programming service brand oriented to social problems,we suggest to strengthen the organic combination of social responsibility and service brand practice;attach importance to the long-term maintenance and management for the brand;maximize the resource advantages based on library characteristics.