基于随机森林的“广西生态环境”微信公众号信息传播影响因素研究

Research on Influencing Factors of Information Dissemination of"Guangxi Eco-environment"Wechat Subscription Based on Random Forests

为更好地挖掘微信公众号在政务服务领域的社交价值和媒体价值,以广西壮族自治区生态环境厅微信公众号2017年11月15日-2019年5月31日发布的827篇文章为基础,利用随机森林模型,从文章的发布位置、文章来源、内容分类、标题字数、内容字数、图片数量、发布星期等方面探讨影响政府服务微信公众号信息传播的因素。研究结果表明,“广西生态环境”微信公众号发布文章的发布星期、发布位置、内容分类和来源分类等因子对文章传播效益影响较大,内容字数、标题字数和图片数量等因子对文章的传播效益影响较小。

In order to explore the social value and media value of WeChat subscription in the field of government services,the 827 articles issued by Department of ecology and environment of Guangxi Zhuang Autonomous Region from November 15,2017 to May 31,2019 were selected.Based on the random forest model,this paper discusses the factors that influence the information dissemination of the government service WeChat subscription from the perspectives of the publishing location,article source,content classification,number of title words,number of content words,number of pictures and publishing date of the articles.The research results show that factors such as the publishing date,location,content classification and source of the WeChat subscription of"Guangxi Ecology and Environment"had greater influence on the transmission benefit of the articles.The factors such as the number of content words,the number of title words and the number of pictures had less influence on the transmission benefit of the articles.