大数据时代食品行业网络营销策略研究

Research on Food Industry Network Marketing Strategy in Big Data Era

随着行业竞争的加剧,食品行业营销的难度也越来越高。本文从食品行业的角度对当下人们的消费习惯予以研究,目的是在大数据时代这一历史背景下,帮助食品行业从传统营销模式向网络营销转变,为该行业实现网络营销提供一些建议和意见。

As the industry competition intensifies,the marketing of the food industry is becoming increasingly difficult.From the perspective of the food industry,this paperstudies current consumer habits.Its purpose is to help the food industry to transform its traditional marketing model to online marketing under the historical background of the era of big data,and to provide some suggestions and opinions for the industry to achieve online marketing.