高速公路导视系统中的汉字字体设计

Design of Chinese Character Font in Expressway Guidance

以探讨我国高速公路导视系统中的汉字字体设计为目的,以艺术设计学、视觉心理学、人机工程学相关理论为依据,对驾驶员识别中的视认知过程、识别特点和识别差异性进行分析,结合视觉试验对西商高速路导视汉字字体进行实践分析,得出高速公路导视中汉字字体设计受视觉认知规律、视觉完形、差异性视变率的影响,故其设计要遵循字形均匀、结构严谨、笔画简炼,大字面中宫开敞的字体设计原则。

Design of Chinese character font in our country’s expressway guidance system is discussed.Based on the theories of art design, visual psychology and ergonomics, the visual cognitive process,recognition characteristics and recognition differences in drivers’ recognition is analyzed. In addition,combined with visual experiments, a practical analysis is conducted for the Chinese character font used in the guidance of Xi’an-Shang Expressway and concluded that the design of Chinese character font used in the guidance of expressway is influenced by the visual cognitive law, visual gestalt and the visual variability of differences. Therefore, design of Chinese Character Font in Expressway Guidance should follow the font design principles of uniform font shape, rigorous structure, refined strokes and open palace in large letters.