电网企业客户渠道引流模型建设

Constrction of Customer Channel Drainage Model for Power Grid Enterprises

随着互联网时代的不断发展,客户的用电习惯也在发生改变,越来越多的人通过互联网获取用电信息、进行缴费以及业扩报装,利用互联网+实体渠道的方式才能更好的迎合电力客户用电习惯的转变。电力企业在原有传统的供电服务基础上,应该大力拓展新兴电子渠道,努力打造多渠道服务体系,充分利用互联网+实体渠道的方式,真正有效的降低企业运营成本,为客户提供更加便捷、高效的服务。通过整合不同渠道客户数据,发现数据中潜在的有用的规则和模式,通过进行轨迹优化完善分析,针对不同客户的渠道偏好制定有针对性的引流策略变的尤为重要。

In view of the continuous change of people's electricity usage habits in the information age,this paper puts forward the problem of the construction of customer channel drainage model for power grid enterprises,ananyzes the existing business marketing channels of power enterprises,and considers that the emerging electronic information channels should be vigorously expanded so that power users can obtain good electricity service without leaving their homes.Through the integration of channel data resources,perfection of customer channel preference information,subdivision of customer channel preference images,analysis of customer drainage data,desplay of channel data billboards and other means,achannel drainage model based on large data folw is constructed,and an application example of power marketing strategy method is provided,which shows that the model constructed in this study can accurately classify customer channels and provide corresponding drainage service strategies,thus significantly improving the service level of power enterprises.