互联网条件下电力客户渠道引流策略研究

Research on Channel Drainage Strategy for Power Customers Under Internet Conditions

针对电力企业日益增长的人工服务压力问题,提出电力客户渠道引流策略研究课题,分析电力企业现有的处理渠道和互联网条件下的信息处理模型,认为应当通过新的电子渠道快速解决客户问题,培养客户自主寻求服务的习惯,建立起差异化服务营销体系,提升客户引导的成效和客户的渠道粘性与渗透率。

In view of the increasing pressure of manual service in power enterprises,this paper puts forward the research topic of channel drainage strategy for power customers,analyzes the existing processing channels of power enterprises and the information processing model under the condition of the Internet,and thinks that it is necessary to quickly solve customer problems through new electronic channels,cultivate the habit of customers seeking service independently,establish a differentiated service marketing system,and improve the effectiveness of customer guidance and the channel stickiness and penetration rate of customers.