跨界搜寻与大数据能力协同作用下平台企业商业模式创新研究

Boundary-spanning Search and Big Data Capability Model Construction in Business Model Innovation of Platform Enterprises

[目的/意义]开放式创新背景下,平台企业所处的市场竞争越来越激烈,平台同质化严重,平台企业内部所拥有的创新资源、创新能力不足,无法有效支撑企业商业模式创新。跨界搜寻与大数据能力的协同作用能够为平台企业商业模式创新提供有力支撑。[方法/过程]对跨界搜寻、大数据能力及商业模式创新相关文献进行梳理,基于平台企业商业模式构成要素,构建跨界搜寻与大数据能力协同作用模型。[结果/结论]跨界搜寻有助于创新知识流动和创新资源获取,大数据能力可以完成资源整合及深度分析,二者的协同作用可以促进市场新知识发现,有利于平台企业商业模式创新。

[Purpose/significance]Under the background of open innovation,the market competition of platform enterprises is becoming more and more fierce,the platform homogeneity is serious,the user flow is drying up day by day,and the growth is difficult.The lack of innovation resources and capability in the platform enterprises can't effectively support the business model innovation of enterprises.In this context,boundary-spanning search and big data capability construction provide a strong support for business model innovation of platform enterprises.[Method/process]Through literature related to boundary-spanning search,big data capability and business model innovation was review.Based on the elements of business model of platform enterprises,a synergistic model of boundary-spanning search and big data capability was constructed.[Result/conclusion]Boundary-spanning search is helpful to innovative knowledge flow and obtain innovative resources.Big data capability can complete resource integration and analysis in-depth.The synergistic effect of the two can promote the discovery of new knowledge in the market and facilitate the innovation of business model of platform enterprises.