自媒体时代下“转锦鲤”现象的文化分析及现实反思

Reasons and Realistic Reflections of"Taking Zhuan Koi"under the Age of Self-media

自媒体时代下,转锦鲤作为转运符号迅速盛行网络,逐渐形成“转锦鲤”现象,这种现象作为青年亚文化的独特样本,促使青年亚文化与其他文化互动共生,促进了青年亚文化消费,但也在不断消解其他文化本身所具有的特点。本文结合“转锦鲤”现象的特点,从表达形式、情感追求、自我追求、社会追求等方面分析自媒体时代下“转锦鲤”现象的文化成因,以期有效利用这种独特的青年亚文化,使其与主流文化能够互动共生,推动社会发展。

In the age of self-Media,as a transit symbol,the“Taking Zhuan Koi”is rapidly prevalent in the network.From popular social networking activities to lottery gimmicks and marketing methods of stores,the“Taking Zhuan Koi”youth sub-culture has gradually formed.This communication culture promotes the interaction between youth sub-culture and other cultures and promotes youth sub-culture consumption.But it is also constantly dispelling the characteristics of other cultures.Therefore,in order to solve these problems,it is necessary to analyze the causes of youth sub-culture in the age of self-media from the aspects of expression,emotional pursuit,self-pursuit and social pursuit,combining with the characteristics of“Taking Zhuan Koi”,so as to make effective use of youth sub-culture,give full play to the positive role of youth sub-culture and make it interact with the mainstream culture,then promote social development.