基于Wish平台的大学生跨境电商创业实践与策略研究

On the Practice and Strategy of College Students' Cross-borderE-commerce Entrepreneurship Based on the Wish

随着国家“一带一路”的推进以及对“双创”的发展,为跨境电商带来更为广泛的消费人群和更为广阔的市场前景,很多大学生创业者选择以跨境电商平台作为创业的起点。依托笔者自身基于Wish平台的跨境电商创业实践,总结大学生因对跨境形势的不了解、对市场定位不清晰、对平台制度的不熟悉等所遭受的阻碍,分析当前大学生创业实践过程中存在的主客观问题,针对所存在的问题探究解决的策略,为大学生跨境电商领域创业提出符合社会发展现状的意见与建议。

This paper summarizes the obstacles college students encounter due to their lack of understanding of cross-border situation,unclear market positioning,and unfamiliar with the platform system,analyzes the subjective and objective problems existing in the current process of college students'entrepreneurship practice,and explores the strategies to solve these problems,so as to start businesses in the field of cross-border e-commerce for college students.The suggestions in line with the current situation of social development are put forward.