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促进还是抑制:社会排斥对在线社群公民行为的影响

Promoting or Inhibiting:The Influence of Social Exclusion on Online Community Citizenship Behavior
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摘要 公民行为一直以来都是学界和业界的研究热点。在线社群公民行为作为一种社会行为,经常会出现社群成员被社会排斥的情境。以往文献一般认为社会排斥会对个人造成负面的影响,但从文献结论及市场实践来看,社会排斥也会对推荐、维持秩序、助人等公民行为产生正面的影响。本文采用两个实验,对社会排斥与在线社群公民行为的影响机制进行研究。结果认为,社会排斥积极正向影响在线社群公民行为,而心理授权起中介作用。 Citizenship behavior has always been a research hotspot in academia and industry.Online community citizenship behavior is a kind of social behavior,and there are often situations in which members of the community are socially excluded.In the past,the literature generally believed that social exclusion would have a negative impact on individuals,but from the perspective of literature conclusion and market practice,social exclusion would also have a positive impact on citizenship behaviors such as recommending,maintaining order and helping others.This paper uses two experiments to study the influence mechanism of social exclusion and online community citizenship behavior.The results show that social exclusion positively affects online community citizenship behavior,and psychological empowerment plays an intermediary role.
作者 李星星 LI Xing-xing(Wanjiang College of Anhui Normal University,Wuhu 241008,China)
出处 《山西经济管理干部学院学报》 2020年第1期1-6,共6页 Journal of Shanxi Institute of Economic Management
基金 2019年安徽师范大学皖江学院人文社会科学研究一般项目“促进还是抑制:社会排斥对在线社群公民行为的影响”(WJKY-201903)。
关键词 社会排斥 心理授权 在线社群公民行为 social exclusion psychological empowerment online community citizenship behavior
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