轨道交通车辆品牌造型基因研究

Research on brand form genes of rail transit vehicles

文章引入品牌造型基因的概念,以中车株机公司产品为例,提取轨道交通车辆的品牌造型语义和品牌造型特征,并以此为依据建立品牌造型基因库,提出品牌造型基因库的工业设计表达流程。

The concept of brand form genes is presented.Taking the rail transit vehicles of CRRC Zhuzhou Locomotive Co.,Ltd.as an example,the brand form semantics and brand form characteristics are refined.On this basis,a brand form gene library is constructed,and an industrial design procedure based on brand form gene library is proposed.