乡村振兴战略背景下岭南荔枝文化的旅游开发路径探究

Study on the Tourism Development Path of Lingnan Litchi Culture under the background of Rural Revitalization Strategy

本文重点研究的是基于乡村振兴战略背景下,岭南乡村地区如何抓住政策机遇实现创新性旅游开发,在整合现有乡村旅游开发的基础上,进一步推进岭南荔枝文化的旅游开发,通过文化娱乐与旅游开发、文化整合与规划发展、文化风俗与创意发展路径,旨在为岭南荔枝文化的旅游开发寻找一条新型的特色发展之路。

This paper focuses on how to realize innovative tourism development in lingnan rural areas under the background of rural rejuvenation strategy,and further promote the tourism development of lingnan lychee culture on the basis of integrating the existing rural tourism development,aiming at finding a new way to de velop the tourism development of lingnan lychee culture through cultural entertainment and tourism develop ment,cultural integration and planning development,cultural customs and creative development path.