乡村振兴战略下生鲜农产品智慧零售模式研究——以浦东新区农贸市场为例

Study on the smart retail model of fresh agricultural products under the strategy of rural revitalization——Take farmer's markets in Pudong new district as examples

生鲜电商是近年来颇受业界关注的零售业态。该篇文章研究的问题就是如何将生鲜电商物流问题、高用工成本以及专业的生鲜人才储备不足等因素通过智慧零售模式同乡村振兴结合在一起,通过实地调查和软件分析的方式提供解决农产品上行难、物流运输困难等问题的方法,为振兴乡村提供有力的支撑。

Fresh food e-commerce model has attracted much attention in the retail format industry in recent years.This article is focus on the problem of how to associate logistics problem,high labor cost and lack of professional fresh talent reserve with rural revitalization through smart retail model.Field investigation and software analysis are adopted to resolve problems that agricultural products are difficult to go up,logistics and transportation difficulties in order to provide strong support for the revitalization of rural areas.