基于体验经济的乡村花卉旅游产品提升策略研究

Research On The Promotion Strategy Of Country Flower Tourism Products Based On Experience Economy

旅游从诞生之初就具备了体验经济的属性,而创造独特的、难忘的、新奇的旅游体验,让旅游者在旅行过程中获得多层次需求的满足成为旅游企业努力的方向。在体验经济时代背景下,针对乡村花卉旅游市场,了解游客市场需求,发挥资源优势,转变运营思路,对原有的花卉旅游产品进行提升和创新是目前值得思考研究的课题。根据模型提出乡村花卉旅游产品的提升策略,主要是针对存在的问题提出相应的解决方案,结合理论给出系统的产品建议,同时也提出了政府、企业、乡村、人才培养等方面保障建议以促进花卉旅游的可持续发展。

Tourism has the attributes of experience economy from the beginning of its birth,and creating unique,memorable and novel tourism experience,so that tourists in the process of travel to obtain multi-lev el demand to meet the direction of tourism enterprises.Under the background of the era of experience econo my,it is worth thinking and researching at present to understand the market demand of tourists,give play to the advantages of resources,change the operation ideas,and improve and innovate the original flower tourism products for the rural flower tourism market.According to the model,the promotion strategy of rural flower tourism products is put forward,mainly aiming at the existing problems,the corresponding solutions are pro posed,combined with the theory to give systematic product Suggestions,at the same time,the government,enterprises,villages,talent training and other aspects of guarantee Suggestions to promote the sustainable de velopment of flower tourism.