新高考背景下高校生源竞争的博弈分析

Analysis of University Student Source Competition under the Background of New College Entrance Examination

当前,新高考时代全面来临。由于适龄入学人口规模的缩小,成才观念的“破唯一”以及新高考录取模式的多样化,导致高校生源竞争愈加激烈,虚假宣传的现象时有发生。文章从博弈论视角出发,建立了高校生源竞争的博弈模型并进行分析,通过引导高校凸显办学特色,提高科学选才水平,增加不当宣传的成本,降低信息的不对称,让教育质量真正成为吸引优质生源的根本动力。

At present,the reform of college entrance examination has began.Due to the reduction of the school-age enrollment population,the concept of"success"and the diversification of the new admission mode,the competition among college students is becoming increasingly fierce,and the phenomenon of false publicity often occurs.In this regard,from the perspective of game theory,this paper establishes and analyses the game model of competition among university students,and puts forward policy suggestions for universities,education authorities and social supervision forces,so that the quality of education can truly become the fundamental driving force to attract high-quality students.