“互联网+”市场的经济学分析

Economic Analysis of the“Internet+”Market

经济发展进入移动互联网时代,“互联网+”进入经济活动的各个领域,必然产生新的经济理论问题,有些可能是颠覆性的。移动互联网平台代替市场挑战现行市场经济理论和市场体制,还会对整个经济产生深度影响。如竞争方式和商业模式创新,数据成为重要的经济资源,产生共享经济,企业由组织变成开放式平台等。移动互联网的这些效应在实践中尚未完全显现,只是作为趋势存在。成为现实需要一系列条件。其中包括:“移动互联网+”需要广泛覆盖,互联网的新经济作用需要得到充分认识和挖掘。“互联网+”的各种市场行为都在互联网平台上,比虚拟经济更虚拟。只要是商业活动就会有机会主义行为。“互联网+”市场上的秩序问题可能会以新的形式表现出来。因此,“互联网+”的市场秩序规范建设需要加快,面对新经济业态需要创新监管方式。

Economic development enters the era of the mobile internet,and internet+enters all areas of economic activity,which will inevitably generate new economic theoretical issues,and some may be disruptive.The mobile internet platform instead of the market challenges the current market economic theory and market system,and it will have a profound impact on the entire economy.These effects of the mobile internet have not yet fully emerged in practice,but exist as trends.These include:mobile internet+needs extensive coverage,and the new economic role of the internet needs to be fully understood and tapped.The various market behaviors of“internet+”are all on the internet platform,which is more virtual than the virtual economy.As long as it is a business activity,there will be opportunistic behavior.The problem of order on the internet+market may manifest itself in new forms.Therefore,the construction of the internet+market order and norms needs to be accelerated,and new supervision methods need to be innovative in the face of new economic formats.