大学生网络交往与网络利他行为的关系:自尊与公我意识的作用

Online Social Behavior and Online Altruistic Behavior:The Role of Self-esteem and Public Self-consciousness

以湖北湖南三所高校大一至大四416名全日制大学生为被试,采用《大学生网络交往行为量表》、《自尊量表》、《公我意识量表》和《大学生网络利他行为量表》,对大学生的网络交往、自尊、公我意识以及网络利他行为的情况进行调查,探讨自尊是否在网络交往和网络利他行为之间起中介作用,以及这个过程是否受到公我意识的调节。结果显示:(1)网络交往对网络利他行为具有正向预测作用;(2)自尊在网络交往和网络利他行为间起部分中介作用;(3)自尊的中介效应受到公我意识的调节,即在高公我意识水平下,自尊能正向影响个体的网络利他行为;在低公我意识水平下,自尊对网络利他行为的影响不显著。研究结果有助于揭示大学生网络利他行为的形成机制,对大学生网络利他行为的干预有一定的启示意义。

The present study examined whether self-esteem mediated the relationship between online social behavior and online altruistic behavior,and whether this mediating process was moderated by public self-consciousness.A total of 416 college students(mean age=20.12,SD=1.64)from three universities in Hubei province and Hunan province completed anonymous questionnaires,which included College Students'Online Social Scale,Rosenberg Self-esteem Scale,Public Self-Consciousness Scale and Online Altruistic Behavior Scale.The results showed that:(1)Online social behavior positively predicted to online altruistic behavior;(2)Self-esteem played a partial mediating role in the association of online social behavior and online altruistic behaviors;(3)The effect of self-esteem on online altruistic behaviors was moderated by public self-consciousness,with the effect being stronger for students with a high level of public self-consciousness.Limitations and implications for future research are discussed.