大学生方程式赛车营销市场分析

Analysis of Marketing Market of FSC

中国大学生方程式汽车大赛(FSC)是一项由高等院校汽车工程或汽车相关专业在校学生组队参加的汽车设计与制造比赛。文章以我校"湘农枫行"赛车为研究对象,着眼于赛车营销市场,在赛车市场环境、营销方案、赛车售后服务、投资分析等方面进行探索分析,以期为大学生方程式赛车在市场营销方面提供一些建议,并进一步促进赛车整体水平的提高。

Formula student China(FSC)is an automobile design and manufacturing competition organized by college students majoring in automotive engineering or automotive related majors.Based on the"hunan agriculture maple line"the car as the research object,look at the car marketing,on the car market environment,marketing,after-sales service,car investment analysis and exploration on the aspects,such as analysis,so as to college students formula provides some Sugges-tions on marketing,and further improve the overall level of car.