跨文化交流与传播观照下的外宣新闻翻译

On Translation of Publicity News from the Perspective of Cross-cultural Exchanges and Communication

在文化交流中,新闻翻译是一类跨语种的交流形式。国家经济发展的需求使得对外交流愈加重要。我国传播文化、提升形象的重要形式之一,便是对外英语新闻翻译,其重要地位也逐渐显现出来。在对外英语新闻翻译领域,跨文化交流与传播是一个很好的方向。在外宣中,需要紧紧把握政治导向,在求同存异中站稳立场,实现平等交流。

In cultural communication,news translation is a kind of cross-language communication.The needs of national economic development make foreign exchanges more important.One of the important forms of spreading culture and improving image in China is foreign English news translation.In the field of foreign English news translation,cross-cultural exchanges and communication is a good direction.In external publicity,we need to firmly grasp the political orientation,stand firm in seeking common ground while reserving differences,and achieve equal exchanges.