品牌形象传播视域下的短视频营销策略提升

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摘要移动互联网络的发展推动了短视频行业的爆发。短视频碎片化、技术化、场景化、社交化等多重属性使其成为移动营销的重要领域。本文主要从品牌形象的视角出发,通过相关基本概念的梳理,参照A.Belen&Rodolfo的品牌形象模型对短视频营销的提升策略进行分析。

作者许敏娜

机构地区华南理工大学新闻与传播学院

出处《视听》 2020年第4期165-166,共2页 Radio & TV Journal

关键词短视频营销品牌形象 A.Belen&Rodolfo模型

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2020年第4期

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