融媒体时代下中华优秀传统文化在高校的传承与弘扬——以江西服装学院艺术设计学院为例

The Inheritance and Promotion of Excellent Traditional Chinese Culture in Universities under the Integrated Media Era——A Case Study of College of Art and Design of Jiangxi Institute of Fashion Technology

二十一世纪以来,多种媒体深度融合[1],推动了“媒体互融”——融媒体时代的到来。本文以艺术设计学院为例,通过融合当代大学生喜闻乐见的媒体形式扩大优秀传统文化的影响,开展一系列传承与弘扬中华优秀传统文化的实践,鼓励学生利用专业特长,通过融媒体的形式去感悟并宣传中华传统文化,成为中华优秀传统文化的传承者与弘扬者。

multiple media have been deeply integrated,which has pushed the arrival of Media Integration since 21th century.This paper takes College of Art and Design as a case,aiming at enlarging significance of excellent Chinese traditional culture by means of integrating media form of which students are fond.It intends to guide students to be inheritor and promoter of excellent Chinese traditional culture through putting inheriting and promoting excellent Chinese culture into a series of practice,with integrating different forms of media as well as taking advantage of the college's majors.