乡村振兴战略下的文旅融合发展路径研究——以九江乡村示范村为例

Research on the Development Path of the Integration of Literature and Tourism under the Rural Revitalization Strategy——Taking Jiujiang Rural Demonstration Village as an Example

乡村振兴战略下文旅融合发展具有重要意义,能挖掘当地优势资源,促进文旅产业共赢,有利于推动当地旅游产业转型升级和创新发展,助力乡村振兴战略并提高当地居民生活水平。九江市文旅融合发展在自然资源、文化资源、红色资源、农产品开发等具有自身优势,但目前依然存在不足,有必要统筹规划,整体协调,合理开发文化与旅游产品;传承地域文化,打造精品路线,增加文旅产品供给;增进政府、企业与村民联动,有效保障文旅融合发展;并培养优秀专业人才,加强宣传推广,扩大影响力。

The rural revitalization strategy is of great significance in the development of tourism integration.It can tap the local superior resources,promote the win-win situation of the cultural tourism industry,promote the transformation and upgrading of the local tourism industry and innovative development,help the rural revitalization strategy and improve the living standards of local residents.The integration of cultural tourism in Jiujiang City has its own advantages in natural resources,cultural resources,red resources,agricultural product development,etc.However,there are still deficiencies.It is necessary to make overall planning,overall coordination,rational development of culture and tourism products;inherit regional culture and create quality products.The route will increase the supply of cultural and travel products;enhance the linkage between the government,enterprises and villagers,effectively guarantee the development of the integration of cultural tourism;and train outstanding professionals,strengthen publicity and promotion,and expand influence.