乡村原创短视频中身体呈现的文化阐释——以快手APP中代表性账号及其作品为例

A Cultural Interpretation of Villagers’Body Presentation in Rural Original Video Clip——A Case Study of Representative Accounts and Videos in Kuaishou APP

乡村原创短视频在技术门槛降低、商业平台推动、乡民自我意识觉醒等多重因素的影响下纷纷出现,成为短视频中不容忽视的重要构成。大量乡村居民入驻快手APP,将镜头对准自己或乡村中的其他人,展示自己与他人的生活或技艺,身体的呈现由此成为乡民们用以叙事的重要符号,以及构建个人乃至乡民群体形象,获取认同与利益的途径。从日常化的自然身体到奇观化的表演身体,乡民们用“身体力行”的短视频创作,带来了话语权的提升以及乡村形象的改善。但在观众的审视以及对个人利益的追逐中,乡民们的身体也不断发生异化,逐渐沦为表演的工具。从乡土空间到赛博空间再到城市空间,乡村短视频中的乡民身体呈现,实质上已经成为当前乡村社会文化秩序逐渐消解的反映。

Under the influence of many factors,such as the lowering of technical threshold,the promotion of video platform and self-consciousness awakening of villagers,original video clip in rural areas springs up and becomes an important component of video clip that can not be ignored.A large number of rural residents settle in the Kuaishou APP,and pick up mobile phones aiming at themselves or other people in the countryside,to show their lives or skills.Thus the body becomes an important symbol for villagers to narrate,as well as a way to construct the image of individuals and villagers,and to gain recognition and benefits.Under the scrutiny of audiences and the pursuit of personal interests,the bodies of villagers are alienated constantly.From the daily natural body to the spectacle performing body,the body gradually becomes a tool of performance.From the local space to the cyberspace and the urban space,the body presentation in the rural video clip essentially becomes a reflection of the current rural social and cultural order which are gradually passing away.