新媒体时代民族院校对外宣传与舆论环境构建策略研究

Study on the Strategies of Publicity and Public Opinion Environment Construction of Nationalities Universities in the New Media Era

在当今新媒体时代,信息传播技术和格局正在发生革命性的变化,对我国新闻传播领域产生巨大影响,也倒逼高校宣传方式和手段进行与时俱进的改革创新。文章分析了新媒体环境下高校新闻宣传工作面临的机遇和挑战,提出了新时代高校对外宣传和舆论环境营造的重要性,论述了当前我国民族院校新闻宣传与舆论环境营造存在的问题及解决策略,为我国高校新闻宣传工作提供有益镜鉴。

In the new media era,revolutionary changes are taking place in the technology and structure of in formation communication,which has a huge impact on the field of journalism and communication in our country.The article analyzes the opportunities and challenges faced by university news and publicity work in the new media environment,and puts forward the importance of external publicity and public opinion environment creation in uni versities in the new era.This paper also discusses the current problems of news propaganda and public opinion envi ronment construction in ethnic colleges and universities in China,and gives corresponding solutions to provide use ful mirrors for the news propaganda work in colleges in China.