文旅融合背景下夏河县非遗旅游产品创新探索

Innovation Research on Intangible Cultural Heritage Tourism Products in Xiahe County under the Background of the Integration of Culture and Tourism

甘肃省甘南藏族自治州夏河县的非物质文化遗产具有鲜明的地域特色、民族特色以及开发文旅产品的市场潜力,对夏河丰富的文化遗产资源进行深入的研究,符合旅游产业发展的大趋势。从文旅融合的视角,根据夏河文化遗产的资源品质、遗产地的地域独特性,结合旅游消费需求,分析、探讨活化利用这些非遗资源进行旅游产品创新的可行路径,以期实现当地非遗资源的保护、传承和活化利用。

The intangible cultural heritage of Xiahe County,Gannan Tibetan Autonomous Prefecture,Gansu Province has distinct regional characteristics,ethnic features,and market potential for the development of cultural tourism products.In-depth research on the rich cultural heritage resources of Xiahe is in line with the general trend of tourism industry development.From the perspective of cultural and tourism integration,according to the resource quality of Xiahe cultural heritage and the regional uniqueness of the heritage sites,combined with the tourism consumption demand,the feasible ways to activate the utilization of these intangible cultural heritage resources for tourism product innovation are analyzed and discussed in this paper,so as to realize the protection,inheritance and active utilization of local intangible cultural heritage resources.