游客慢文化感知维度分异与影响因素研究——以高淳国际慢城为例

RESEARCH ON DIMENSION DIFFERENTIATION AND INFLUENCING FACTORS OF TOURISTS’SLOW-CULTURE PERCEPTION:A CASE OF GAOCHUN

本文以深入挖掘慢文化内涵为基础,选取高淳国际慢城为案例地,对游客慢文化感知进行调查,构建游客慢文化感知维度分析模型,探讨游客慢文化感知差异及其影响机制。结果表明:(1)慢文化是人类社会在创造物质和精神财富过程中体现回归自然、社会节奏放缓、注重生命意义和生活品质的一种生活状态与文化形态;(2)游客对慢文化的感知存在四个维度,且呈现出慢文化氛围、慢文化产品、慢旅游经济性和慢旅游便捷度的递减关系,表明游客对慢文化的感知相较于显性文化,更注重隐性文化;(3)游客个体因素和旅游感知距离对慢文化产品、慢文化氛围和慢旅游经济性有影响,感知刺激因素对慢文化产品有显著影响,但各影响因素对慢旅游便捷度感知无影响。

With the progress of society,the pace of life is getting faster and faster,which seriously jeopardizes people’s physical and mental health.It has triggered people’s demand for relaxation.The establishment of the cittaslow town is to provide people with a place to enjoy slow life and slow culture.But what is slow culture and what is the meaning of slow culture?The survey was undertaken at the first Cittaslow in China,which called Gaochun Cittaslow Town,to construct the measurement dimensions model for tourists’slow cultural perception and discuss the influencing factors of tourists’perception differentiation of slow culture.The findings show:1)Slow culture is a kind of life state and cultural form of human society in the process of creating material and spiritual wealth,which reflects returning to nature,slowing down the social rhythm,paying attention to the meaning of life and quality of life.2)There is a decreasing relationship among slow cultural atmosphere,slow cultural products,slow tourism economy and slow tourism convenience.3)According to different genders,education,source of tourists,travel motivation,tourism expectations and tourism experience,different slow life experience facilities are designed to enhance the recognition of slow culture perception,so as to achieve the purpose of leisure and relaxation for tourists.