新疆农产品电子商务发展的制约因素研究

Study on the Restricting Factors of the Development of Xinjiang Agricultural Electronic Commerce

为进一步了解新疆农产品电子商务的发展现状,帮助新疆农产品电商更好地进行运营,提高新疆农户及涉农企业收入,促进新疆的经济发展,文章利用AHP的方法对新疆农产品电子商务的发展现状进行研究,发现电商人才的创新意识、农产品质量、融资支持和品牌度以及物流体系建设等是影响其发展的关键因素,并结合新疆的实际情况分析了目前农产品电子商务发展存在的问题。

In order to further understand the Xinjiang agricultural electronic commerce development present situation,help the Xinjiang agricultural electricity operate better,increasing the income of farmers and agricultural enterprises in Xinjiang,and promote the economic development of Xinjiang,his paper use the method of AHP to research the present situation of Xinjiang agricultural electronic commerce development.The study found that electricity business innovation consciousness,the produce quality,and logistics system of financing support and brand construction are the key factors that impact its development,and combined with the actual situation of Xinjiang are analyzed the existing problems in the development of e-commerce of agricultural products.