“互联网+”时代下体验式公益设计视觉研究

Visual Research on Experiential PublicWelfare Design in Internet Plus Era

基于“互联网+”的时代背景,以体验式设计视觉表现为切入点,探讨当下公益设计发展的更多可能性。对传统公益设计的视觉表现形式进行梳理与归纳,理清发展脉络,思考视觉表现在公益设计中所能发挥的价值。了解“互联网+”这一时代发展新形态为当今公益设计所构建的多元化平台,由其发展路径,根据实际案例,深入分析“互联网+”时代下体验式公益设计的意义。

Based on the times background of“Internet Plus”,this work explores more possibilities for the development of public welfare design from the perspective of visual performance of experiential design.It first sorts out and summarizes the visual empression forms of traditional public welfare design,clarifies its development contexts,and discusses the role that visual expression can play in public welfare design.It probes into the pluralism platform for today??s public welfare design in the new development form of Internet Plus Era.According to its development path and practical cases,it deeply analyzes the significance of experiential public welfare design in the Internet Plus Era.