视觉传达理论在疫情信息传播过程中的应用

The Application of Visual Communication Design in Propagation of Epidemic Information

视觉传达设计是将信息通过视觉符号传递给消费者的过程。其目的是让信息更清晰直观地传达给受众,帮助其更快速形象地理解信息。在信息传递的过程中,这些视觉符号会与受众心理产生沟通,并影响受众心理,最终实现信息的理解。本文通过对比分析、实证分析等方法从视觉传达理论中的色彩设计、插图形象设计、信息图表设计、材质设计四个方面分析了在疫情信息传播过程中设计可能对受众产生的心理影响。作为设计师,希望通过视觉传达设计的方法在疫情信息的传播过程中,正面影响受众心理,形成积极的信息引导。让受众提高防范意识,降低焦虑情绪,给疫情后的民众以温暖。

Visual communication design is the process of transferring information to consumers through visual symbols.The goal is to make the message clearer and intuitive to the audience,helping them to understand the message more quickly and visually.In the process of information transmission,the audience will have psychological communication through these visual symbols and their psychology will be affected,so that they can finally understand the information.Through comparative analysis,empirical analysis and other methods,the psychological impact that design may have on the audience in the process of epidemic information transmission is analyzed from the perspective of color design,illustration image design,inforgraphic design and material design in the visual communication theory.The designer hopes that the method of visual communication design will positively affect the audience's psychology and form positive information guidance during the transmission of epidemic information,thus enhancing the audience’s awareness of prevention,reducing anxiety and giving warmth to the people after the disaster.