当动画遇见“新媒体”——兼论新媒体的概念与三种媒介范型

When Animation Meets with“New Media”:On the Concept of NewMedia and Three Media Paradigms

本文提出了言说“媒体”一词的三种范型,即表征系统、创作材料与传播平台。在这三种范型之下,人们对新媒体有各不相同的理解和认识。本文的论述为动画在三种范型下的新媒体语境中找到了其所处的不同位置。文章先讨论了当代艺术领域的动画实践是如何作为创作材料范型的新媒体形式被纳入正统艺术史中的,同时指出了其在动画影像内部进行探索的不足;相较而言,动画媒介须在表征系统范型下方能得到更加直接的美学与风格研究。另一方面,传播平台范型下的新媒体,即互联网和移动互联网,动画在这些新媒体平台上已经获得了大众的充分关注,而不像当代艺术动画实践那样过于小众。动画,以及动态影像媒介全体,虽然因为三种媒介范型而具有了多重内涵,但是实际上三者之间也存在着微妙的关联,而非全然割裂。

The work puts forward three paradigms of media:a representing system,materials for creation,and a communicating platform.Under these three paradigms,people have different understanding of new media.The animation discussed herein finds out its position in the three paradigms of new media.The work first discusses how the animation practice in the field of contemporary art has been incorporated into the orthodox art history as a new media in the form of materials for creation,and points out its shortcomings in exploring inside the animation images.In contrast,animation must get more direct aesthetic and style research under the representing system.On the other hand,for the new media on the communicating platform,i.e.the Internet and mobile Internet,the animation has obtained much public concern on the Internet,not like the practice of contemporary art animation which is among the minority.Animation and moving image media as a whole have multiple connotations because of the three media paradigms;however,these three paradigms are actually not totally independent,but have something in common.