从先锋到主流——运动图形动画在信息时代广泛应用的原因探究

From Pioneer to Mainstream:Reasons for the Wide Application of Motion Graphics in the Information Era

在信息时代运动图形动画受到普遍关注的语境下,讨论该形式的美学特征及其被广泛应用的原因。从设计语言的演变切入,分别从现代设计的发展过程对运动图形动画的视觉影响,现代数字化工具的诞生对运动图形动画制作效率的影响,信息时代的碎片化特征对运动图形动画的传播影响这三方面进行分析,指出该形式备受关注与美学特征、制作效率和传播途径这三方面因素有关。得出运动图形动画的广泛应用取决于设计语言的轮回、制作工具的便捷和信息时代的快速传播这一结论。

In the context of the rise and wide application of motion graphics in the information era,the work aims to discuss the aesthetic characteristics of motion graphics and the reasons for its wide application.Starting from the evolution of design language,the visual impact of the development of modern design on motion graphics,the impact of the birth of modern digital tools on the production efficiency of motion graphics,and the impact of the fragmentation characteristics of the information era on the transmission of motion graphics are respectively analyzed to point out that the wide application of motion graphics depends on the aesthetic characteristics,production efficiency and communication routes.The wide application of motion graphics depends on the design language cycle,the convenience of production tools and the communication characteristics of the information era.