关于视觉传达中极简主义简而不减的新思考

A New Thinking about Minimalism in Visual Communication

对极简主义设计进行新的思考,探讨是否能用增加情感化、易读性和大众化的方式,克服以往过分删减设计对象的肌理、光影等处理方式的弊端,更好地体验极简主义的内在之美。以当下的生活需要为视角,通过手机界面设计案例来阐述简与繁关系的不确定性与复杂性,有意识地去繁从简,对极简主义的内涵进行新的探索和重新解读。极简主义设计作为20世纪60年代在西方现代设计中出现的一个重要的流派,持续流行至今。随着社会经济的不断发展,出现了诸多使人误读的视觉传达设计作品,由于作品过分简约而导致人们解读信息有所偏差。通过对案例的分析和对未来设计的趋势进行思考,希望引发业界更多学者关于极简主义设计简而不减的创新探讨。

The work aims to propose the new thinking of minimalism design,and discuss whether it is possible to overcome the disadvantages of the previous treatment methods of excessive deletion of the texture and light and shadow of the design objects by increasing emotionality,readability and popularity,so as to better experience the inherent beauty of minimalism.From the perspective of the current needs of life,the uncertainty and complexity of the relationship between simplicity and complexity were elaborated through the mobile phone interface design cases.The complexity was consciously reduced to simplicity,so as to carry out a new exploration and reinterpretation of the connotation of minimalism.As an important school in the western modern design in the 1960s,minimalism design continues to be popular today.With the continuous development of social economy,many visual communication design works are misread.Because of the over-simplification,the interpretation information is biased.Through the analysis of the case and the thinking of the future design trend,this work expects more scholars in the industry to discuss the innovation of minimalism design.