民间传播者与中国对外文化交流——以李子柒视频为例

Folk Communicator and China’s Cultural Exchange With Foreign Countries:Take Li Ziqi Video for Example

随着世界多极化、经济全球化、社会信息化以及文化多样化的纵深推进,各国之间的联系和依存关系日渐加深。其中对外文化交流的重要性日渐凸显,成为各国塑造良好的国家形象、展示文化底蕴的最佳平台。民间传播者作为对外文化交流的重要主体之一,具有自带亲民立场、促进民心相通相融、为中国文化传播打开新空间等优势。文章以李子柒视频为例对其内容特色进行深度分析,深层次展示民间传播者在对外文化交流中发挥的作用,进而提出民间传播者如何加强对外文化交流的对策。

With the deepening of world multi-polarization,economic globalization,social informatization and cultural diversification,the relations and interdependence among countries in the world are increasingly deepened.Among them,the importance of cultural exchanges with foreign countries has become increasingly prominent,and it has become the best platform for countries to build good national images and display cultural deposits.As one of the important subjects of cultural exchange with foreign countries,folk communicators have the advantages of being close to the people,promoting the bond between the people and opening up new space for the spread of Chinese culture.Taking Li Ziqi video for example,in-depth analysis of its content characteristics can deeply demonstrate the role played by folk communicators in cultural exchange with foreign countries,and then explore how to strengthen the countermeasures of cultural exchange with foreign countries.