动态能力构建机理与服务创新绩效--基于佛朗斯的服务平台转型研究

Dynamic Capability Building for Achieving Service Innovation--A Case Study of Folangsi Transformation to Service Platform

结合认知视角和服务生态系统视角,以佛朗斯的服务平台转型为例,系统探寻互联网环境下企业如何构建动态能力为系列服务创新活动提供支持。研究发现:首先,完全自发式的组织认知更新(环境感知)是动态能力构建的逻辑起点,包含关注焦点转移(产品转向服务)和因果逻辑升级(效率转向价值共创)这两种心理活动。其次,服务生态系统为动态能力构建提供了组织逻辑。企业通过提升市场地位、优选合作伙伴、适时地退与进拓展网络边界,缩短认知距离和统一制度逻辑进行关系整合,资源重置和协同重构进行资源整合,培养大数据能力强化资源液化、资源密度及活动透明度,共同推进系统的动态整合(抓住机会和重置战略)。由此,根据环境变化,不断创造出新的资源能力体系,帮助企业获取卓越的服务创新成就。

Combined with cognitive perspective and service ecosystem perspective, taking Flangs’ s transformation to service platform organization as an example, this paper systematically explores how enterprises build dynamic capabilities to support a series of service innovation activities under the Internet era. The results show that, firstly,completely spontaneous organizational cognitive renewal(sensing)is the logical starting point of dynamic capability building, which includes two psychological activities: focus shift(from product to service in competition)and causal logic upgrading(from efficiency to co-creation logic). Secondly, service ecosystem provides organizational logic for dynamic capability building. Enterprises can expand the network boundary by enhancing their market position, selecting partners and timely retreat and enter, integrate relationship by shortening cognitive distance and unified institutional logic, integrate resources through resource reset and collaborative reconstruction, cultivate big data ability to strengthen resources liquefaction, resource density and transparency of activities, to promote dynamic integration of service ecosystem(seizing and transforming). As a result, new resource and capability is constantly constructed to help enterprises obtain sustainable service innovation advantages in more dynamic market conditions.