扬州市景区经济的融合发展研究

Research on the Integral Development of Scenic Area Economy in Yangzhou

加快景区经济的融合发展是扬州市实现旅游业重大转型、加快建设国际文化旅游名城的重要路径之一。采用增长极理论、景区依托型理论、利益相关者理论等,分析了扬州市景区经济融合发展的不足,并提出融合发展对策。扬州市应注重景区经济融合发展的顶层设计,深度拓展景区经济的全季全时产品,打造更多5A级景区以增强融合能力,壮大景区经济的产业链,推进“三区经济”的协同融合发展,加强中外景区的合作交流,加强融合发展的理论与实践研究。

To speed up the integral development of scenic area economy is one of the important ways for Yangzhou to achieve the major transformation in tourism industry and to accelerate the construction of a famous international cultural tourist city.By adopting the growth pole theory,the scenic spot dependence theory and the stakeholder theory,this paper analyzes the deficiency in the integral development of scenic area economy in Yangzhou.Meanwhile,it comes up with some countermeasures,such as focusing on the top-level design of integrated development of scenic area economy,developing the four-season tourism project and night tourism products in the scenic area,building more 5A scenic spots to enhance the integration ability,strengthening the industrial chain of scenic spot economy,promoting the coordinated and integrated development of“three-area economy”,strengthening the cooperation and exchange between Chinese and foreign scenic spots and the theoretical and practical researches on integral development.