提高移动新媒体传播效能的策略探析

Analysis on Strategies of Improving Communication Efficiency of Mobile New Media

近年来,随着媒体传播方式的不断改变,移动新媒体逐渐成为人们获取新闻资讯的重要方式。方寸之间的手机屏幕,可以化作各个移动新媒体平台内容传播的主战场,如何让受众在纷繁复杂的信息中更好、更快、更便捷地阅读观看有价值的新闻资讯,成为各新媒体运营团队不断探索的问题,需要通过有效的方法与实践来提高移动新媒体的传播效能。

As media communication is undergoing a profound revolution,mobile new media has gradually become an important way for people to obtain news and information.The mobile phone screen has become the main battlefield for the content dissemination of various mobile new media platforms.How to make the audience get the valuable news from the massive information in a better,faster and more convenient way becomes the main problems for all new media group.It is necessary to improve the communication efficiency of mobile new media through effective methods and practice.