融媒体时代传统广播电视媒体转型发展探究

Research on the Transformation and Development of Traditional Radio and Television Media in the Age of Media Convergence

随着互联网高新技术的发展,对传统媒体行业带来了巨大地冲击和改变,基于互联网技术的新媒体对传统媒体的可持续发展造成了影响,因此传统媒体必须通过战略转型,与新媒体实现高度融合,充分利用高新技术对资源进行有效整合,优化资源配置,加强融媒体专业人才的引进和培养,打造融媒体时代的广播电视品牌,从而使传统广播电视媒体的转型得以顺利开展。本文就融媒体时代下传统广播电视媒体的现状和所面临的挑战进行分析,并对其转型发展战略进行进一步的探讨。

Along with the development of new and high-tech,internet has brought huge impact to the traditional media industry,and the new media based on internet technology affects the sustainable development of the traditional media.Therefore,traditional media must highly integrate with new media through strategic transformation,make full use of high and new technology to effectively integrate resources,optimize the allocation of resources,strengthen the introduction and training of professional talents,build radio and television brand,so that the transformation of traditional radio and television media could be carried out smoothly.This paper analyzes the current situation and challenges of traditional radio and television media in the age of media integration,and further discusses its transformation and development strategy.