故宫口红营销事件分析

故宫淘宝在其官博上发了一篇名为《假如故宫进军彩妆界》的文章,正式推出了故宫彩妆系列,短短几天该篇文章被转载超过6万次,阅读量更是超过800多万次,故宫彩妆立马在彩妆界走红。在故宫正式推出故宫口红系列产品开始销售后的10小时内售出5万多件,销售额达500多万,故宫口红迅速成为爆款产品。

the Palace Museum taobao in its official blog issued a name for"if the Palace Museum into the color makeup sector"article,officially launched the Palace Museum makeup series,just a few days the article was reproduced more than 60,000 times,the amount of reading is more than 8 million times,the Palace Museum makeup immediately in the color makeup sector.In the Palace Museum officially launched the palace lipstick series products began to sell within 10 hours sold more than 50,000 pieces,sales of more than 5 million,the palace lipstick quickly became a hot style product.