中华传统文化在文创产品中的应用

经过改革开放四十年的发展,人民群众的生活水平有了极大改善,在物质需求被满足的同时,也提高了人们群众对精神世界的追求。党的十八大报告提出,到2020年要把文化创意产业发展成为国民经济的支柱性产业。近年来,中国传统文化展现出的文创产品深受大众青睐也正是精神经济发展的体现。中国传统文化文创产品能赢得广大受众的追捧,与数字化互联网飞速发展的技术支持密不可分,与国家出台系列政策以大力支持中国传统文化文创产品的开发关系密切。本文旨在通过对我国传统文化及文创设计的深入研究,试图寻找文化转化的应用途径。

after forty years of reform and opening up,the living standard of the people has been greatly improved,in the material needs are met at the same time,also improved the people's pursuit of the spiritual world.According to the report to the 18th national congress of the communist party of China(CPC),the cultural and creative industry should become a pillar of the national economy by 2020.In recent years,the cultural and creative products displayed by Chinese traditional culture are favored by the public,which is also the embodiment of spiritual economic development.The popularity of Chinese traditional cultural and creative products is closely related to the rapid development of digital Internet and the national policies to support the development of Chinese traditional cultural and creative products.The purpose of this paper is to find the application way of cultural transformation through the in-depth study of Chinese traditional culture and cultural and creative design.