媒体的环境传播:伦理责任、困境与突围路径

The Environmental Communication of Media:Ethical Responsibility,Dilemma and Breakthrough Path

良好的环境传播可以帮助治理环境问题,促进环境发展。而媒体的环境传播则肩负着一定的伦理责任,同时也面临着相应的伦理困境,其中包括环境伦理观争议下的传播立场博弈、“知识赤字模式”下的环境主张表达失衡、风险利益团体“信息津贴”的利弊等。媒体的环境传播应通过生态整体主义的辩证自然观方法论来指导新闻生产,并鼓励公众参与环境事务的讨论以及环境风险政策的制定,多角度、全方位地呈现环境事件,使得环境报道成为多元风险主体意见交流的公共互动平台。

Benign environmental communication is not only beneficial to the governance for environmental problems,but also conducive to the healthy development of society.The media in environmental communication takes ethical responsibility and falls into the ethical dilemma accordingly,which includes the game of communication standpoint under the dispute of environmental ethics,the expression imbalance of environmental proposal on"mode of knowledge deficit"and the advantages and disadvantages of"information subsidy"from risk interest groups.This study suggests that the environmental communication of media should produce stories under the dialectical methodology of ecological holism,encourage the public to participate in the discussion of environmental affairs and the formulation of environmental risk policies,so that the environmental news can become a public interactive platform for the exchange of opinions of multiple risk subjects.