媒介生态学视域下我国传媒产业集群发展研究

The Development Strategy of China's Media Industry Clusters from the Perspective of Media Ecology

传媒产业集群是传媒业发展的阶段性产物,对于推动传媒产业的规模化、专业化建设至关重要。文章从媒介生态学视域出发,借助传媒产业集群的动力机制理论,深入分析了我国传媒产业集群发展的现状与突出问题。在传媒产业集群生成发展的过程中,受众群体、市场需求、内容生产、资源共享需要以及外部政策是不可或缺的组成因素。而在当前,我国传媒产业集群主要存在协调机制不完善、同质化竞争严重、国际化程度偏低等障碍。通过加强政策性引导、完善协调机制、建设传媒产业园等手段,有效地推动我国传媒产业集群的健康发展。

The media industry cluster is a phased product during the development of the media industry,which is crucial to promote the scale and professionalization of the media industry.Based on the perspective of media ecology,this paper deeply analyzes the dynamic mechanism and development status of China's media industry clusters.In the process of the development of media industry clusters,audiences,market needs,content production,resource sharing needs and external policies are indispensable components.At present,China's media industry clusters mainly have problems such as imperfect coordination mechanism,serious homogenization competition,and low degree of internationalization.By strengthening policy guidance,improving coordination mechanisms,and building a media industry park,it will effectively promote the healthy development of China's media industry clusters.