电影海报设计中窥视视角的心理认同研究

A Study of the Psychological Identity from a Peering Perspective in the Design of Film Poster

窥视心理源于人们内心主动窥探他人生活隐私的原始欲望。将窥视心理运用到悬疑类、恐怖类或惊悚类等电影海报的设计中,通过景别、构图等编排在画面中营造神秘诡异的氛围,引起观众对于影片内容的无限遐想从而调动受众的观影积极性。通过调动观众的观看兴趣满足他们对他人隐私进行消费的心理欲望及窥探未知世界的好奇心。笔者首先对人们的窥视心理进行分析,其次探究悬疑、恐怖和惊悚等题材的电影受众生理和心理特征,列举窥视角度在电影海报设计中的应用实例,从窥视到被窥视以及上帝视角三个方面出发进行探析,最终总结窥视视角的心理认同机制对电影海报设计的应用价值。

Peeping psychology stems from people's primitive desire to explore the privacy of others'lives.To apply peering psychology to the design of movie posters such as suspense,horror or thriller,and to create a mysterious and strange atmosphere by the scene,composition and other arrangements in the picture,the audience's infinite reverie about the content of the film is aroused so as to arouse the enthusiasm of the audience to watch the film.It is by arousing the audience's interest in viewing to satisfy their psychological desire to consume the privacy of others and their curiosity to peek into the unknown world.First of all,the author makes an analysis of the peeping psychology of people,then explores the physical and psychological characteristics of movie audiences on topics such as suspense,horror and thriller to list the application examples in the design of film poster from peeping perspective.By analyzing from the perspective of peeping to being peeped and from the perspective of God,finally,the application value of psychological identity mechanism to the design of film poster is summed up.