摘要
现阶段,我国户表运行模式改革不断推进,人们对产品需求不断上升,基于金融市场与财务管理相融合的时代背景下,已经推动电力市场朝着多元化发展。电力企业必须要适应当前市场发展趋势,在原有资源、信誉等优势基础之上,采取正确的营销手段,创新优质产品和服务项目,以满足电力市场需求。为此,文章从多个角度与层面就户表运行模式改革后电力营销的策略进行分析。
At this stage,the reform of the household meter operation model in China continues to advance,and the demand for people’s products continues to rise.Based on the integration of the financial market and financial management,the power market has been promoted to diversify.Electric power enterprises must adapt to the current market development trend,based on the original resources,reputation and other advantages,take correct marketing methods and innovate high-quality products and services to meet the needs of the electricity market.To this end,this article analyzes the power marketing strategy after the reform of the household meter operation model from multiple perspectives and levels.
出处
《电力系统装备》
2020年第4期140-141,共2页
Electric Power System Equipment
关键词
售电侧市场化改革
电力营销
策略分析
electricity market reform
electricity marketing
strategy analysis