新媒体时代下高校思想政治教育的创新研究

Innovative Research on the Ideological and Political Education in Colleges and Universities in the New Media Era

新媒体技术的高速发展给高校的思想政治教育既带来了机遇,也带来了挑战。新媒体时代下高校思想政治教育的传播途径增加、教育方式改变、发展机会增多,同时也面临新媒体对传统思想政治教育模式的冲击、对学生价值观形成和思维能力发展的影响等挑战。高校需要创新思想政治教育方法,利用新媒体技术的特点与优势,不断提高思想政治教育的影响力和传播力。

The rapid development of new media technology has brought both opportunities and challenges to the ideological and political education in colleges and universities.In the era of new media,the dissemination ways,working methods and development opportunities of ideological and political education in colleges and universities are increasing.But at the same time,they are also facing the challenges of the impact of new media on the traditional ideological education mode,the formation of students’values and the development of their thinking ability.Colleges and universities need to innovate the methods of ideological and political education,make use of the characteristics and advantages of big data and new technologies and continuously improve the influence and dissemination of ideological and political education.