新媒体时代电视面临的生存挑战与发展机遇

The survival challenge and development opportunity of TV in the new media era

新媒体的挑战迫使传统电视行业需重新审视自己所提供的服务,在迎接挑战的同时,觅得发展的机遇。本文就新媒体时代电视面临的挑战从收视率、盈利及竞争优势3个方面进行了分析,并就新媒体时代电视迎来的机遇予以了梳理。同时,在实践分析的基础上提出了服务转型、节目创新、媒体融合等新媒体时代电视发展的策略,将为新媒体时代电视产业的突围和发展提供一定的参考。

The challenges of new media forces the traditional TV industry to re-examine the services it provides.TV industry need to meet the challenge and find opportunities for development.This paper analyzes the challenges faced by TV in the new media era from three aspects:audience rating,profitability and competitive advantage.It also sorts out the opportunities for TV in the new media era.on the basis of practical analysis,the paper puts forward some strategies for TV development in the new media era,such as service transformation,program innovation,and media integration.It will provide a certain reference for the breakthrough and development of the TV industry in the new media era.